In the seven-chapter long book, Loukissas sets out to demystify the notion of digital universalism by emphasizing data and their local connections. Therefore, the guiding question for the book is: How do local conditions matter for understanding data in everyday practice? Simply put, All data are local is the title of the book, but also the main statement that guides the book and is one- if not the most important- take-away messages of the book.
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Data universalism : the ideology that leads us to falsely believe that despise our varying circumstances, “once online, all users could be granted the same agencies on a single network, all differences could dissolve, and everyone could be treated alike” citing Anita Chan. This perspective might institute a new form of colonialism, where practitioners at the periphery have to conform to set standards and expectations of a dominant technological culture (p.10)